We want to offer products that work well and are affordable, so more people can enjoy this hobby. We often see that cheap plugs barely do anything, while the better ones are very expensive. We believe this can be changed by offering a balanced selection.

Many fishing sites offer a vast selection of products, making it difficult to make the right choice. Many plugs look very similar. We focus on a small, targeted selection of products suitable for a specific purpose, so you can make the right choice more quickly.

We strive to make our products as fish-friendly and sustainable as possible. While we love fishing, we want to minimize the risk of harm to fish or the environment. This includes using single-hook hooks where possible and avoiding unnecessary harmful materials.

We ship our products directly from the factory or a warehouse whenever possible. Therefore, we don't have a local sales point. Because we don't have a physical store, we do our best to clearly display each product so you can clearly see what you're buying. The advantage of this is that you can stay home and don't have to search for a fishing shop that might not be nearby. Another advantage of this shipping method is that we only ship products as soon as you order. This keeps costs low, allowing us to offer more competitive prices. The downside is that shipping can sometimes take longer.